Area Trade Developer

AREA TRADE DEVELOPER — SUN KING Application Deadline: 26 July 2026 Department: EasyBuy Direct Sales Employment Type: Fixed Term — Full Time Location: Across Kenya ABOUT THE ROLE Sun King is seeking an Area Trade Developer to lead retail phone sales expansion across assigned territories in Kenya. You'll be the primary market representative for Sun King, responsible for building and nurturing a robust network of retail partners while driving consistent sales growth and sustainable business expansion. In this role, you'll wear multiple hats: recruiter, coach, strategist, and relationship builder. You'll identify new retail opportunities, onboard partners, develop their selling capabilities, execute field sales campaigns, and ensure strong market presence. This is a field-intensive position requiring excellent execution skills, commercial instinct, and the ability to translate strategy into real sales outcomes. WHAT YOU'LL DO Recruit and Expand the Retail Network Identify promising retail partners within your territory and guide them through recruitment and onboarding processes. Map market opportunities, expand distribution across commercial centres, and complete all necessary KYC documentation. You'll systematically grow Sun King's retail footprint by recognizing and capturing white-space expansion areas. Enable Retailers to Succeed Coach retail partners on product knowledge, financing processes, sales techniques, and objection handling. Drive their productivity through regular engagement and hands-on business development support. Get new recruits selling quickly and keep established partners motivated and performing. Meet Sales Targets Deliver on daily, weekly, and monthly phone sales targets. Achieve daily run rate and territory productivity benchmarks while steadily increasing average sales per retailer. Execute field campaigns and sales drives that move the needle on territory performance. Nurture Retail Relationships Build and maintain trust with retailers and key decision-makers through structured visits and consistent engagement. Understand their business needs, propose practical commercial solutions, and keep satisfaction and retention high. Manage Stock and Merchandising Ensure retail partners maintain adequate inventory to support continuous sales. Monitor stock movement, prevent stockouts, and enforce merchandising standards including POSM placement, pricing consistency, and in-store branding compliance. Gather Market Intelligence Stay alert to competitor activity, pricing movements, promotions, product availability, and customer sentiment. Identify emerging trends and commercial opportunities, sharing timely insights that inform business planning. Ensure Operational Excellence Maintain accurate retailer records, submit field reports on schedule, comply with company policies and processes, and plan routes effectively to maximize territory coverage. YOU'LL SUCCEED IN THIS ROLE IF YOU HAVE A Bachelor's degree or Diploma in Business, Sales, Marketing, or a related field, plus at least two years of experience in FMCG, telecommunications, consumer electronics, financial services, retail distribution, or similar field sales roles. Proven strengths in sales, negotiation, and relationship management. Demonstrated experience recruiting, managing, and developing retail channels or distribution networks. Deep familiarity with local urban and rural Kenyan markets, combined with excellent communication, coaching, and problem-solving capabilities. Strong organizational skills with demonstrated ability to manage territory and time effectively. Proficiency with Microsoft Excel, PowerPoint, CRM systems, and digital sales tools. A willingness to spend at least 80 percent of your time working in the field. A valid driving licence is highly valued. WHAT WE OFFER Competitive compensation and statutory benefits, plus professional development within one of Africa's fastest-growing clean energy and consumer technology companies. An inclusive, innovation-driven culture emphasizing continuous learning and customer impact, supported by structured coaching through the Sun Center for Leadership. Exposure to a multicultural environment with opportunities to collaborate across different countries and teams. A chance to build a fulfilling career while expanding access to affordable technology in underserved communities. DIVERSITY AND INCLUSION Sun King maintains a diverse and respectful workplace where every employee is valued and empowered to succeed. We recruit, develop, and promote based on merit, performance, skills, and experience. We provide equal employment opportunities and prohibit discrimination based on race, religion, ethnicity, nationality, gender, age, disability, marital status, family status, sexual orientation, HIV status, or any other protected characteristic.